The foundation of a successful yoga business is high-quality relationships. But what happens when you encounter the negative, angry yoga client? Instead of losing your personal power, learn to remain centered and confident in those interactions. This article--which is
About Kym CocoHi there! I'm Kym Coco, an ocean-loving yogi who is passionate about writing, travel, and great food (among a long list of other things). I feel absolutely alive on my mat, and I created Swagtail as a way to channel that prana into powerful, practical tools that can be used by other fabulous teachers in the yoga community!
Yoga photos are a great way to add credibility to your yoga business. Once you have a photographer in place, you want to make sure your time, money, and energy aren’t wasted. That’s why we created this yoga photo shoot checklist.
Have you ever had a client that you dreaded seeing the next day? Do you find yourself shrinking away from a student who is overly-chatty? When you are uncertain of how to deal with these individuals, you can find yourself frustrated
The numerous steps to take when starting a yoga business can seem overwhelming. Even new yoga teacher checklists provided online suggest building your brand from Day 1. While that can be important, this might add unnecessary pressure to do too much
Do you want to increase your sales but not quite sure how? One of the biggest reasons yoga professionals miss the opportunity to increase their clientele is because they don’t have a base from which to market their services. That’s why
One of the most powerful skills as a teacher is the ability to design a memorable experience for students on the yoga mat. You create sequences to move the body safely through postures, but you use yoga class themes to focus
The Earth’s gravity weighs the body down and negative thoughts of the world can cause your spirits to dwindle. This 75-minute yoga flow sequence uses viloma pranayama to go against the grain of such heavy influences. Instead, you can use this
Ethical rules of yoga business form the foundation for the agreements you make as a yoga professional. They also create the framework from you make decisions about your business. This includes how you work with your clients, utilize your time, and
A successful yoga business is both smart and healthy. Most professionals make the mistake of focusing solely on the first element, which involves strategies, marketing, and technology. Yet the health of a company forms the foundation on which those tactics rest.
The time of most impact for any new yoga teacher occurs in the first few weeks at a studio, wellness center, or corporation. To ensure new and existing team members are on the same page, it’s helpful to create a new