What steps do you take to start a yoga business? Or how do you grow yours into one that’s both heart-based and profitable? Since such a framework is not taught at yoga teacher training programs, most teachers graduate without a plan.
A common misunderstanding among yoga professionals is that marketing refers only to actions taken to gain new clients. Yet a marketing strategy includes steps to address all types of relationships in your business—potential clients, new clients, and existing clients. In order
Daily routines have recently been disrupted due to the COVID-19 outbreak. Group yoga classes have ceased and even private lessons have been canceled to the quarantine. To keep your yoga business afloat and to still give your community the support they
As a yoga teacher, you spend many hours face-to-face with your clients on the mat. And it’s incredibly satisfying to witness their positive transformation right before your eyes. But running the behind-the-scenes aspect of your yoga business might not be as
Once you leave a teacher training program, you often find very little formal structure in the actual teaching of yoga to students. Yet a spontaneous and disjointed approach to yoga instruction can make it challenging for many to internalize the many
The yoga studio is designed to be a safe place for your students to explore their practice. While a room doesn’t have to be fancy, you can design it in a way that inspires your students when on their mat. You
The online world might convince you it’s necessary to operate your business at full throttle year-round. Quite the contrary is true, however. There are actually four seasons of a yoga business. And when you recognize the traits and pace of each
A recent scientific study shows that on any given day, your brain is bombarded with about 34 GB of data. This would easily overload a powerful laptop within a week. You might not shut down entirely, but you feel less organized,
You make the most of your energy and focus when you act from inspiration. That’s why this post is chock-full of fantastic quotes you’ll be excited to share with your students. And it lists the best books for yogis to keep
Deliberate practice is the third ingredient to mastery as a yoga professional. It’s what removes the feeling of being stuck in your business and unlocks a heightened level of performance. This commitment to small, unrelenting improvement is also what builds the
