Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “social media marketing” enter the conversation? If so, you’re not alone. In fact, I was there at one point, too. But, having an online presence is just one
Hi everyone! I’m super excited to announce the first in a great lineup of summer giveaways! This week, I’m giving away two fantastic business books that can help build your yoga brand! Both Crush It, and it’s sequel, Crushing It, reveal
A yoga photo shoot can be one of the best ways to create beautiful visual content for your business. However, those stunning photos are like the icing on the cake, and it’s necessary to take certain steps before a photo shoot
I had the pleasure of observing a recent yoga staff meeting in which all teachers of a studio came together to discuss the upcoming year. It became clear what strengths and weaknesses were present in this studio. While the owner was
Leadership of a successful yoga studio is an extension of internal values flowing into decisive, strategic actions. Just like a team of sled dogs follow their leader, studios are direclty influenced by its owner. Over the course of 15 years working
