Many yoga instructors fall short in getting more clients due to one big marketing mistake--they did not learn how to craft a clear message about their yoga business. Potential clients get confused about what you offer. Or they can’t see the
Yoga photos are a great way to add credibility to your yoga business. Once you have a photographer in place, you want to make sure your time, money, and energy aren’t wasted. That’s why we created this
Do you want to increase your sales but not quite sure how? One of the biggest reasons yoga professionals miss the opportunity to increase their clientele is because they don’t have a base from which to market their services. That’s why
The yoga industry continues to grow daily and you can stay on the leading edge with ongoing learning. This includes the study of yoga-specific topics as well as how to improve the marketing, communication, and efficiency of your yoga business. This
Pinterest, while often misunderstood as a social media site, is a really powerful search engine that can help grow your yoga business. You can craft images that will speak right to the heart of your students. Plus, you can strategically place
As a yoga professional, you are always creating new ways to share your message with others. But what makes this new content magnetic? What draws potential clients into your business and current students even closer? What builds relationships, instead of pushing
The podcast market is booming, with about 350 new podcasts available today in a wide variety of topics. Since you want to grow your yoga business, I’ve put together a list of the best business podcasts for yoga professionals. Each host
The profession of teaching yoga or running a studio falls under the same business rules as it would take to keep any organization profitable. This includes having enough capital to get your business up and running, creating a strategy to project
Pictures are an effective way to share your message and promote your brand. With yoga continually growing as a mainstream practice, there are countless online images to choose from. Just searching “yoga” on a traditional stock site like istockphoto.com will yield
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “social media marketing” enter the conversation? If so, you’re not alone. In fact, I was there at one point, too. But, having an online presence is just one
