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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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HOW TO CREATE A CODE OF ETHICS AT YOUR YOGA STUDIO
In the recent Pirates of The Caribbean movies, even the pirates had a Code of the Order of the Brethren which outlined appropriate conduct. I’ve actually sailed around the teal blue waters of the Caribbean sea and can hear the
HOW TO AVOID GETTING STUCK IN THE MIDDLE
I love road trips--the freedom of the open road, the relaxed pace at which to travel, and the mysterious excitement about what lies ahead. These adventures get me so jazzed that my husband and I travel back and forth from
THE BUSINESS BEHIND A YOGA PHOTO SHOOT
A yoga photo shoot can be one of the best ways to create beautiful visual content for your business. However, those stunning photos are like the icing on the cake, and it’s necessary to take certain steps before a photo
HOW TO START A YOGA CLASS: THE POWER OF BEGINNINGS
Many conversations today are focused on the HOW-TOs of yoga, such as how to build a yoga business, how to relate to students, or how to create a sequence of poses with purpose and safety. While this article is titled
DO’S AND DON’TS TO LEAD AN EFFICIENT YOGA STAFF MEETING
I had the pleasure of observing a recent yoga staff meeting in which all teachers of a studio came together to discuss the upcoming year. It became clear what strengths and weaknesses were present in this studio. While the owner
YIN YOGA SEQUENCE TO WELCOME CHANGES IN LIFE
Change is an inevitable part of the human experience, and we can use this yin yoga sequence to welcome changes in life. Growing up, I often forced changes in my life through willpower and the need to control my environment.
TOP LEADERSHIPS QUALITIES OF SUCCESSFUL YOGA STUDIO OWNERS – PART 2
Leadership of a successful yoga studio is an extension of internal values flowing into decisive, strategic actions. Just like a team of sled dogs follow their leader, studios are direclty influenced by its owner. Over the course of 15 years
BUILD LENGTH AND STRENGTH FOR WARRIOR 3
Warrior 3 can be a challenging yoga pose, and for good reason. On a physical level, it requires length of the hamstrings, openness of the shoulders, and strength of the core. Mentally, you are called to a higher level of
STRETCH THE SIDE BODY AND PREPARE FOR TWISTING POSES
I am a huge fan of taking yoga classes of all styles. The following sequence is inspired by a local Sarasota studio, Yoga from the Heart. The Iyengar-influenced approach taught there is done is an extremely safe way, and I
