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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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RECENT BLOG POSTS
8 ESSENTIAL ELEMENTS TO BUILD YOUR YOGA BRAND + GIVEAWAY
Hi everyone! I’m super excited to announce the first in a great lineup of summer giveaways! This week, I’m giving away two fantastic business books that can help build your yoga brand! Both Crush It, and it’s sequel, Crushing It,
15-MINUTE YOGA SEQUENCE TO IMPROVE CORE STRENGTH
Seamless transitions and inversions in a yoga practice require movement from a strong and stable center. While there are four main muscle groups that form the abdominals, the transversus abdominis (TVA) is the deepest layer that stabilizes the entire trunk
RECOMMENDED GEAR FOR AN OUTDOOR YOGA PHOTO SHOOT
When planning for an outdoor yoga photo shoot, having the right gear can make or break your experience. If you get cold or your outfit gets dirty or if the outfit colors you brought don’t pop in the environment can
5 TIPS TO END A YOGA CLASS WITH MEANING
Have you ever felt like the end of a yoga class was rushed or left incomplete? Have you ever wished savasana lasted just a few minutes longer? Good time management and the ability to stay present, along with other basic
HOW TO CREATE A CODE OF ETHICS AT YOUR YOGA STUDIO
In the recent Pirates of The Caribbean movies, even the pirates had a Code of the Order of the Brethren which outlined appropriate conduct. I’ve actually sailed around the teal blue waters of the Caribbean sea and can hear the
HOW TO AVOID GETTING STUCK IN THE MIDDLE
I love road trips--the freedom of the open road, the relaxed pace at which to travel, and the mysterious excitement about what lies ahead. These adventures get me so jazzed that my husband and I travel back and forth from
THE BUSINESS BEHIND A YOGA PHOTO SHOOT
A yoga photo shoot can be one of the best ways to create beautiful visual content for your business. However, those stunning photos are like the icing on the cake, and it’s necessary to take certain steps before a photo
HOW TO START A YOGA CLASS: THE POWER OF BEGINNINGS
Many conversations today are focused on the HOW-TOs of yoga, such as how to build a yoga business, how to relate to students, or how to create a sequence of poses with purpose and safety. While this article is titled
DO’S AND DON’TS TO LEAD AN EFFICIENT YOGA STAFF MEETING
I had the pleasure of observing a recent yoga staff meeting in which all teachers of a studio came together to discuss the upcoming year. It became clear what strengths and weaknesses were present in this studio. While the owner