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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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RECENT BLOG POSTS
HOW TO START A YOGA CLASS: THE POWER OF BEGINNINGS
Many conversations today are focused on the HOW-TOs of yoga, such as how to build a yoga business, how to relate to students, or how to create a sequence of poses with purpose and safety. While this article is titled
DO’S AND DON’TS TO LEAD AN EFFICIENT YOGA STAFF MEETING
I had the pleasure of observing a recent yoga staff meeting in which all teachers of a studio came together to discuss the upcoming year. It became clear what strengths and weaknesses were present in this studio. While the owner
YIN YOGA SEQUENCE TO WELCOME CHANGES IN LIFE
Change is an inevitable part of the human experience, and we can use this yin yoga sequence to welcome changes in life. Growing up, I often forced changes in my life through willpower and the need to control my environment.
TOP LEADERSHIPS QUALITIES OF SUCCESSFUL YOGA STUDIO OWNERS – PART 2
Leadership of a successful yoga studio is an extension of internal values flowing into decisive, strategic actions. Just like a team of sled dogs follow their leader, studios are direclty influenced by its owner. Over the course of 15 years
BUILD LENGTH AND STRENGTH FOR WARRIOR 3
Warrior 3 can be a challenging yoga pose, and for good reason. On a physical level, it requires length of the hamstrings, openness of the shoulders, and strength of the core. Mentally, you are called to a higher level of
STRETCH THE SIDE BODY AND PREPARE FOR TWISTING POSES
I am a huge fan of taking yoga classes of all styles. The following sequence is inspired by a local Sarasota studio, Yoga from the Heart. The Iyengar-influenced approach taught there is done is an extremely safe way, and I
HANUMANASANA PREP: A YIN YOGA SEQUENCE FOR THE SPLITS
Hanumanasana, or the yoga splits, is a challenging posture where both legs are doing opposite actions. I recall learning basic gymnastics at the ripe, young age of 5. This led to baton-twirling, and within a year, I was cut from
HOW TO CULTIVATE AWARENESS IN 5 SIMPLE STEPS
Awareness is a skill that gets cultivated with practice, and over time, it can become a powerful force to facilitate positive, personal change. While an active yoga practice can be used to build this skill, one of my biggest transformations
USE YOGA TO BREAK BAD HABITS AND EMBRACE YOUR BEST SELF
In my early twenties, I had a host of unwanted habits, one of which was internal anger. I wasn't the person who would explode at any little annoyance. Instead, I was an emotional stuffer. My body retained tension from any