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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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HANUMANASANA PREP: A YIN YOGA SEQUENCE FOR THE SPLITS
Hanumanasana, or the yoga splits, is a challenging posture where both legs are doing opposite actions. I recall learning basic gymnastics at the ripe, young age of 5. This led to baton-twirling, and within a year, I was cut from
HOW TO CULTIVATE AWARENESS IN 5 SIMPLE STEPS
Awareness is a skill that gets cultivated with practice, and over time, it can become a powerful force to facilitate positive, personal change. While an active yoga practice can be used to build this skill, one of my biggest transformations
USE YOGA TO BREAK BAD HABITS AND EMBRACE YOUR BEST SELF
In my early twenties, I had a host of unwanted habits, one of which was internal anger. I wasn't the person who would explode at any little annoyance. Instead, I was an emotional stuffer. My body retained tension from any
SHINE AT YOUR YOGA INTERVIEW BY ASKING THESE 10 QUESTIONS
One nickname I have for my dog is “Curious Kai.” She eagerly sits by my side to sniff the contents of any newly-arriving package, or she joins me in the kitchen to gauge what is being cooked for dinner (or,
SLEEP BETTER AT NIGHT WITH THIS BEDTIME YIN YOGA SEQUENCE
Yin yoga as a great way to prepare the body and mind for a good night's rest. Now, I'm naturally a deep sleeper who falls into a slumber almost immediately, and can do so almost anywhere. In fact, there was
10 INTERVIEW QUESTIONS TO HIRE THE BEST YOGA INSTRUCTORS
When adding to your yoga team, you want to bring the best on board to enhance the success of your studio. Interviewing potential instructors is the start of this process, and it can be a lot like dating. Years ago,
TOP LEADERSHIP QUALITIES OF SUCCESSFUL YOGA STUDIO OWNERS
To run a successful yoga studio, it’s essential to bring together a team of great teachers as well as cultivate the skill set necessary to lead that team. Growing up, I served as captain for many a sports team on
