SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
FEATURED TOPICS
RECENT BLOG POSTS
YOGA PHOTO SHOOT CHECKLIST
Yoga photos are a great way to add credibility to your yoga business. Once you have a photographer in place, you want to make sure your time, money, and energy aren’t wasted. That’s why we created
KEEP YOUR COOL WITH CHALLENGING YOGA CLIENTS
Have you ever had a client that you dreaded seeing the next day? Do you find yourself shrinking away from a student who is overly-chatty? When you are uncertain of how to deal with these individuals, you can find yourself
NEW YOGA TEACHER CHECKLIST
The numerous steps to take when starting a yoga business can seem overwhelming. Even new yoga teacher checklists provided online suggest building your brand from Day 1. While that can be important, this might add unnecessary pressure to do too
THE VALUE OF BUILDING YOUR EMAIL LIST
Do you want to increase your sales but not quite sure how? One of the biggest reasons yoga professionals miss the opportunity to increase their clientele is because they don’t have a base from which to market their services. That’s
20 FANTASTIC YOGA CLASS THEMES
One of the most powerful skills as a teacher is the ability to design a memorable experience for students on the yoga mat. You create sequences to move the body safely through postures, but you use yoga class themes to
75-MINUTE UPLIFTING YOGA FLOW
The Earth’s gravity weighs the body down and negative thoughts of the world can cause your spirits to dwindle. This 75-minute yoga flow sequence uses viloma pranayama to go against the grain of such heavy influences. Instead, you can use
10 ETHICAL RULES FOR YOGA BUSINESS
Ethical rules of yoga business form the foundation for the agreements you make as a yoga professional. They also create the framework from you make decisions about your business. This includes how you work with your clients, utilize your time,
WHAT ARE YOUR BUSINESS HEALTH GOALS?
A successful yoga business is both smart and healthy. Most professionals make the mistake of focusing solely on the first element, which involves strategies, marketing, and technology. Yet the health of a company forms the foundation on which those tactics
CREATE A YOGA TEACHER ONBOARDING PLAN
The time of most impact for any new yoga teacher occurs in the first few weeks at a studio, wellness center, or corporation. To ensure new and existing team members are on the same page, it’s helpful to create a