SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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CREATE LOLLIPOP MOMENTS THROUGH ALIGNMENT
In the Toronto TEDx talk by Drew Dudley, he explains that we all have immense power to be leaders everyday through lollipop moments. Dudley defines a lollipop moment as one “where someone said or did something that you feel fundamentally
CARE FOR YOURSELF DURING AN INTENSIVE YOGA TRAINING
An intensive yoga training forms the foundation for becoming a yoga teacher. While various formats of a 200-hour training are available today, an intensive program allows you to solely focus on yoga, bond quickly with like-minded people, and put your
CREATE AN INCLUSIVE ENVIRONMENT AT YOUR TRAINING
Leading a 200-hour intensive yoga teacher training is a great way to offer depth to a student’s yoga practice or guide them on the path of becoming a certified teacher in a short period of time. But how do you
THE GRID: ICEBREAKER GAME FOR YOUR TRAINING
A creative and fun introductory icebreaker game is one of the best ways to create an inclusive environment at your teacher training. It relaxes people from the get-go. It brings laughter and interaction to the group immediately and can relieve
MAXIMIZE GREAT TIMING IN YOUR YOGA BUSINESS
The common phrase that you are “in the right place at the right time” implies that luck, instead of merit, is what most greatly influences your positive experience. But what if you could strategically place yourself at that right time
TOP PRANAYAMA RESOURCES TO DEEPEN YOUR BREATH
Many yoga practitioners and teachers today spend many hours focusing on the perfection of physical asana. While building a strong and flexible body is essential to well-being, the breath is really what supports and guides such a practice. The pranayama
EXPAND YOUR CAPACITY FOR SUCCESS
Have you ever felt relaxed and satisfied one minute, then found yourself full of worry or anxiety the next? Did you ever have the most amazing day at work followed by an unexpected argument with your spouse? As humans, we
BUILD TRUST AT YOUR YOGA TEACHER TRAINING
A group taking a yoga teacher training often starts out as strangers and ends with many friendships being forged over the time together. Shared learning, vulnerability, and intense curiosity fuel the growth of those relationships. So does trust and clear
EMBRACE COURAGE ON YOUR YOGA MAT
Fear helps us survive dangerous situations, but it is unnecessary for almost everything else. Instead of removing this life-saving emotion, you can embrace courage in the face of it to still lead a magnificent, creative, and successful life. Yoga helps