SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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EXPAND YOUR CAPACITY FOR SUCCESS
Have you ever felt relaxed and satisfied one minute, then found yourself full of worry or anxiety the next? Did you ever have the most amazing day at work followed by an unexpected argument with your spouse? As humans, we
BUILD TRUST AT YOUR YOGA TEACHER TRAINING
A group taking a yoga teacher training often starts out as strangers and ends with many friendships being forged over the time together. Shared learning, vulnerability, and intense curiosity fuel the growth of those relationships. So does trust and clear
EMBRACE COURAGE ON YOUR YOGA MAT
Fear helps us survive dangerous situations, but it is unnecessary for almost everything else. Instead of removing this life-saving emotion, you can embrace courage in the face of it to still lead a magnificent, creative, and successful life. Yoga helps
QUIZ: HAVE YOU MASTERED THE SKILLS OF LISTENING?
Communication with others happens countless times in a day. Yet, we rarely stop to reflect on the listening skills required to create harmonious relationships. The skills of listening can be especially important in the business realm because they affect how
10 POINTS TO CONSIDER BEFORE SIGNING A YOGA CONTRACT
Yoga is a practice, and profession, based on integrity. While you want trust to be the foundation for your business relationships in the field, a written yoga contract can be a supplemental measure to ensure this is the case. Plus,
SAMPLE YOGA CONTRACT FOR TEACHERS
As an independent contractor in the yoga field, it’s essential that you use written agreements to keep integrity and clear communication at the forefront of your business relationships. The sample yoga contract below covers the 10 points you'll want to
AIM TRUE WITH DHANURASANA: A 75-MINUTE FLOW SEQUENCE
Dhanurasana is an energizing pose that elongates the spine, opens the shoulders and expands the heart. And, if you (or your students) tend to shy away from backbends, this 75-minute flow sequence will make this challenging pose much
THE PERFECT POST-TRAVEL YIN YOGA SEQUENCE
The thrill of adventures call us to explore a world outside our home, and yet being on-the-go can take a toll on our bodies. Long periods in a seated position are often required on a journey. This can result in
STRENGTHEN YOUR CORE IN 15-MINUTES
To maintain a healthy spine and move gracefully between yoga poses, it's essential to strengthen your core. While you might think a strong center is only necessary for more challenging poses, like inversions, it is also necessary for better balance
