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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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THE MIND, BRAIN, AND BODY CONNECTION
The goal of yoga is to reach Samadhi. This is known by the Greeks as ecstasis or the flow state by athletes. And while that might be the big-picture objective, most of the time we're looking to make small, incremental
MARCH MEDITATION CHALLENGE
Meditation is a powerful tool to help you sleep better, feel calmer, and embrace life with more zest. It can also remove physical pain and reduce your stress levels. You deserve these benefits--and much more! Start living them today via
MEDITATION TECHNIQUES ON MY MEDITATION JOURNEY
Yoga originated as a pathway to reach your potential. It’s a gateway to connect with your spiritual essence. Yogis called this Samadhi. Athletes call this the zone. You can reach this elevated state via physical postures and breathing techniques. Meditation
A POST-GAME RECOVERY YOGA CLASS FOR ATHLETES
There are times in life that require intense physical or mental focus. This can happen in daily life, and it most definitely happens in sports. In either case, your sympathetic nervous system often dominates to increase performance. This is great in
MY MEDITATION JOURNEY
I’ve got a very active mind. This serves me well to complete projects on time, run an organized household, and grow my own business. Yet for many years the constant flow of information from my environment also caused me great
YIN YOGA TO RELEASE THE PAST AND EMBRACE AN AMAZING FUTURE
Life is an ongoing stream of events. Some you enjoy; others that cause strain or stress. Yet in order to live vibrantly, you must release the past. You need to let go of trauma or negative emotions — both of
USE RESISTANCE BANDS IN YOGA FOR SHOULDER STABILITY
Yoga props are a great way to create a steady foundation for your practice and prevent injury. One such tool I keep on hand are my Victorem resistance bands. Yes, you can use resistance bands in yoga to build more
YOGA CLASS THEMES FOR STRENGTH AND RESILIENCE
I just finished the book, Rising Strong, by Brene Brown this week. It seemed an appropriate read in these uncertain times, especially as she talked about honesty and courage — curiosity and dedication. In fact, many of her ideas go
TIPS TO SUCCEED AS A NEW YOGA TEACHER
Yoga is an incredible tool to reduce stress, improve focus, and evolve into the best version of yourself. As a yoga teacher, you facilitate these changes in your students. Yet new yoga teachers can compare themselves to others who are