SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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RECENT BLOG POSTS
FOR THE LOVE OF YOGA: A CLASS SEQUENCE BUNDLE
Time is one of your most precious resources and my aim with this blog post is to save you some precious moments of planning time before your next yoga session. Whether you’re a regular teacher or dedicated home practitioner, you
MEET BEN HAUCK: THE VOICE BEHIND MIRACLE ON THE MOUNTAINSIDE
The captivating narration of an audio book can transport you through space and time as you get caught up in a wonderful story. Yet how often do you get to meet the man behind the voice? I'm proud to change
5 BOOKS TO HARNESS THE POWER OF YOUR MIND
The mind is a vehicle for your active thinking processes, and it has a source beyond the ever-changing and elusive nature of your thoughts. Call it consciousness or your soul or your timeless sense of Self. Said
IS YOUR VOICE WORKING FOR YOU OR AGAINST YOU?
You’ve likely heard the phrase, “You never get a second chance to make a good first impression.” Knowing this, you might selectively choose what you wear or what you say when meeting a new client, teaching a class, or pitching
I NEED YOUR HELP!
For the past few months, I’ve been working on something really special. This is something above and beyond the physical and mental wellness tips you see on the blog. It’s bigger than finishing the Miracle on the Mountainside book (although
MEET LUNA: OUR SECOND PUPPY
Did you know that the Swagtail logo was inspired by my English Staffy, Kai? That dog struts gracefully down the street as we go on walks together, and she’s fully immersed in whatever she's sniffing, seeing, or chasing. Kai’s radiance
THE POWER OF PERSONAL TRANSFORMATION
Change is a constant. Sameness is an illusion. We can lean into this fact when we’re more eager about the unknown ahead—a deliberate move, a promotion, a new baby on the way. But what about those unexpected changes we didn’t
THE PERFECT POST-GOLF YIN YOGA SESSION
A day of golf can be a mentally- and physically-challenging endeavor. You likely have to drive to the track you’re playing that day. Then you’ll take some time to warm up the body before actually swinging your club dozens of
INSPIRING QUOTES FOR CHANGES IN LIFE
If there is one constant in life, it's change. Some shifts are more subtle, nuanced, slower to perceive. This could be the growth of your hair and fingernails. Or it might be the increasing strength gained through your yoga practice