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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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A YOGI’S GUIDE TO BEND, OREGON
Some places on this planet are so vibrant that you get a huge boost of energy while there. Bend, Oregon is one of these special spots. When you visit this lush mountain town, your spirits will soar. You’ll connect with
10 TIPS TO CRAFT A GREAT FEEDBACK FORM
If you ever wondered what your clients thought about your programs, you’re not alone. If you’re like me, you want to continually gain trust and respect in your community while offering the best services possible. In order to do this,
YIN YOGA SEQUENCE AFTER DRIVING
Driving a vehicle, whether around town to teach clients or on a long summer road trip, can provide immense freedom in your life. Yet hours on the road can also cause unwanted patterns to develop in the body’s fascia and
USE BUSINESS ANALYTICS TO NAVIGATE YOUR FUTURE
As a yoga professional, you’re on a lifetime journey. To stay your course and enjoy each step of the process, it’s important to design your growth purposefully. This is similar to planning an adventure. You look at your current starting
A YOGI’S GUIDE TO NASHVILLE
Are you planning a trip to Nashville, Tennessee? If not, you should be! This place boasts great music, fantastic food, lush mountain scenery, and sweet yoga studios that will make your heart sing! Don’t waste time and energy wondering where
7 STEPS TO SELECT GREAT YOGA TEACHING ASSISTANTS
What would happen if you hired yoga teaching assistants for your teacher training program—to increase the number of students you could accommodate in one setting—and those assistants ignored your participants? What if those teaching assistants only chatted amongst themselves, constantly
QUOTES TO END A YOGA CLASS
Have you settled in for a luxurious savasana and had your teacher read a life-changing quote aloud? Has a poem or short story left you elated, inspired, and more connected to your true self? In this blog post, I reveal
CAN A YOGA BUSINESS PUT PROFIT FIRST?
Do you find your business growing but your profits lagging behind? Are you working harder and harder each month to make ends meet? I’m here to tell you there’s a better way. There is a new money management system where
5 ESSENTIAL VERBAL CUES FOR CLARITY
Have you ever taught a yoga class that contained first-time students? Have you spoken cues to the room, only to find blank stares looking back at you? Clear communication is an essential tool that cultivates harmony and understanding between you