SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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BUILD A STRONG TEAM OF YOGA TEACHERS
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Have you ever thought about owning a yoga studio? Do you currently run one, but feel stuck in your business growth? Or do you teach at a studio and want to be sure its a good fit for your time
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A 200-hour yoga teacher training program is a great way to learn the technical skills necessary to teach. Yet, the certification process only allots 3% of your time there to establish a yoga business. This could mean you start your
CRAFT A CLEAR MESSAGE FOR YOUR YOGA BUSINESS
Many yoga instructors fall short in getting more clients due to one big marketing mistake--they did not learn how to craft a clear message about their yoga business. Potential clients get confused about what you offer. Or they can’t see
HOW TO HANDLE ANGRY YOGA CLIENTS
The foundation of a successful yoga business is high-quality relationships. But what happens when you encounter the negative, angry yoga client? Instead of losing your personal power, learn to remain centered and confident in those interactions. This article--which is the
YOGA PHOTO SHOOT CHECKLIST
Yoga photos are a great way to add credibility to your yoga business. Once you have a photographer in place, you want to make sure your time, money, and energy aren’t wasted. That’s why we created
KEEP YOUR COOL WITH CHALLENGING YOGA CLIENTS
Have you ever had a client that you dreaded seeing the next day? Do you find yourself shrinking away from a student who is overly-chatty? When you are uncertain of how to deal with these individuals, you can find yourself
NEW YOGA TEACHER CHECKLIST
The numerous steps to take when starting a yoga business can seem overwhelming. Even new yoga teacher checklists provided online suggest building your brand from Day 1. While that can be important, this might add unnecessary pressure to do too
THE VALUE OF BUILDING YOUR EMAIL LIST
Do you want to increase your sales but not quite sure how? One of the biggest reasons yoga professionals miss the opportunity to increase their clientele is because they don’t have a base from which to market their services. That’s
