SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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THREE SPHERES OF RUNNING A YOGA BUSINESS
Yoga is a practice designed to increase your focus, level of consciousness, and overall energy levels. But what about running a yoga business? Do you find your energy is managed well? Do you feel in control? Able to keep yourself
5 IDEAS TO ELEVATE YOUR YOGA STUDIO SPACE
Small details added to a yoga studio space can leave a lasting, positive impression on students. These custom features could be design-related. They could also offer additional support and make the student experience more comfortable. They might enhance the visual,
GO ON A HIP OPENING SAFARI
The terrain of the hips, much like the African plains, provide endless opportunities for exploration. The pelvic girdle consists of 3 pairs of bones, roughly 17 muscles, and connects the axial skeleton to the lower limbs.
5 AMAZING BOOKS FOR YOGA BUSINESS
The profession of teaching yoga or running a studio falls under the same business rules as it would take to keep any organization profitable. This includes having enough capital to get your business up and running, creating a strategy to
YOGA FOR ATHLETES: INTERVIEW WITH TIFFANY CRUIKSHANK
Students come to yoga for a wide variety of reasons, and many participate in vigorous outside activities or team sports when off of the mat. Tiffany Cruikshank, founder of Yoga Medicine and former acupuncturist at the Nike headquarters, is no
TAP INTO THE POWER OF SHAKTI
People often ask, “how do I turn my dreams into reality?” One answer would be to understand the power of Shakti. While many of you might be familiar with Shakti as the wife of Shiva in Indian cosmology, Shakti also
PROS AND CONS OF YOGA SEQUENCE BUILDERS
Learning to sequence yoga classes safely and purposefully can require valued time when you are just starting out as a teacher. Yoga sequence builders have been designed to save you time and energy in this process. But are they really
7 TIPS TO SELECT THE BEST YOGA STOCK PHOTOS
Pictures are an effective way to share your message and promote your brand. With yoga continually growing as a mainstream practice, there are countless online images to choose from. Just searching “yoga” on a traditional stock site like istockphoto.com will
5 TEACHING TIPS FROM RIFFS YOGA STUDIO
Traveling is such a great way to expand your perspective and see the world through new eyes. This is especially true when visiting yoga studios outside of your local community. Not only do you get to enjoy simply being a
