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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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5 STEPS TO GET HIRED AT A YOGA STUDIO
Are you ready to land a yoga teaching position, but not quite sure how to do it? Maybe you just graduated from a yoga teacher training program, or perhaps you moved to a new city and want to become part
EASY STEPS TO MODIFY PRIVATE YOGA LESSON PLANS
As your private client list grows, the amount of time it takes to prepare for each session can, too. That’s why I take a similar yoga sequence each week and modify it into private yoga lesson plans that fit the
6 BUSINESS METRICS TO TRACK YOUR GROWTH
There are various ways to track your progress on your yoga mat--how you feel in your body, the strength and flexibility of your muscles, and your ability to attain certain postures. But how do you track your progress as a
GET 1 PERCENT BETTER AT A TIME
There are numerous ways you can approach learning--both when on your yoga mat and when pursuing advancement in your career. If you focus on big gains, such as mastering a specific pose or landing a huge pay raise, you often
YOGA FOR GOLFERS
Many athletes recognize the value of using yoga to increase their performance, maintain stamina in the off-season, and reduce the overall risk of injury. This includes golfers. But what if you’re not familiar with the sport or how it can
A YOGI’S GUIDE TO BEND, OREGON
Some places on this planet are so vibrant that you get a huge boost of energy while there. Bend, Oregon is one of these special spots. When you visit this lush mountain town, your spirits will soar. You’ll connect with
10 TIPS TO CRAFT A GREAT FEEDBACK FORM
If you ever wondered what your clients thought about your programs, you’re not alone. If you’re like me, you want to continually gain trust and respect in your community while offering the best services possible. In order to do this,
YIN YOGA SEQUENCE AFTER DRIVING
Driving a vehicle, whether around town to teach clients or on a long summer road trip, can provide immense freedom in your life. Yet hours on the road can also cause unwanted patterns to develop in the body’s fascia and
USE BUSINESS ANALYTICS TO NAVIGATE YOUR FUTURE
As a yoga professional, you’re on a lifetime journey. To stay your course and enjoy each step of the process, it’s important to design your growth purposefully. This is similar to planning an adventure. You look at your current starting
