SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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CULTIVATE AN ABUNDANCE MINDSET
As a yoga professional, it is deeply satisfying to observe your students evolve and embrace more of their potential. Yet it can be challenging to hold the space for their growth while you maintain high levels of energy and run
A YOGI’S GUIDE TO SANTA CRUZ, CA
Santa Cruz, California is a vacation destination for many reasons. It has a thriving yoga community, rich surf culture, and adventures galore for both beach and mountain lovers alike. With so many options at your fingertips, it can be hard
FASCIA 101: FUN FACTS FOR YOGA TEACHERS
As a yoga professional, you’re constantly looking for more ways to understand--and serve--the needs of your clients. When you have knowledge about the body, you can discern imbalances in your students with clarity. You can modify postures to keep them
GET GROUNDED HATHA YOGA SEQUENCE
Life today is fast-paced for both yoga teachers and students alike. Full schedules and numerous demands can leave you feeling overwhelmed, rushed, and totally out of balance. To counter this busy-ness, use our get grounded Hatha sequence. It’s a great
5 STEPS TO GET HIRED AT A YOGA STUDIO
Are you ready to land a yoga teaching position, but not quite sure how to do it? Maybe you just graduated from a yoga teacher training program, or perhaps you moved to a new city and want to become part
EASY STEPS TO MODIFY PRIVATE YOGA LESSON PLANS
As your private client list grows, the amount of time it takes to prepare for each session can, too. That’s why I take a similar yoga sequence each week and modify it into private yoga lesson plans that fit the
6 BUSINESS METRICS TO TRACK YOUR GROWTH
There are various ways to track your progress on your yoga mat--how you feel in your body, the strength and flexibility of your muscles, and your ability to attain certain postures. But how do you track your progress as a
GET 1 PERCENT BETTER AT A TIME
There are numerous ways you can approach learning--both when on your yoga mat and when pursuing advancement in your career. If you focus on big gains, such as mastering a specific pose or landing a huge pay raise, you often
YOGA FOR GOLFERS
Many athletes recognize the value of using yoga to increase their performance, maintain stamina in the off-season, and reduce the overall risk of injury. This includes golfers. But what if you’re not familiar with the sport or how it can