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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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CLEANSE THE BODY WITH THIS TWISTING CHAIR YOGA SEQUENCE
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This past week, I organized my office. I bought a few new binders and found home for lingering documents. I also did a digital clean-out to ensure I am only using the best online resources for my business moving into
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A recent scientific study shows that on any given day, your brain is bombarded with about 34 GB of data. This would easily overload a powerful laptop within a week. You might not shut down entirely, but you feel less
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Freedom is a topic I’ve been obsessed with lately. Freedom is the state of inner alignment that leads to greater physical health and mental clarity. While this is your true nature, it often gets clouded by worry, fear, and the
RESTORATIVE YOGA TO REDUCE HOLIDAY STRESS
The holidays are a festive time of year to celebrate with family and friends. Yet these joyful additions to your already-full schedule can put a strain on your energy levels. This can result in doubting your
THE BEST GIFTS FOR YOGIS IN 2020
Our 2020 holiday gift guide is here to help you find the best gifts for yogis in your life. You’ll find our favorite clothing and gear to enhance your practice. Plus you’ll discover ways to spark inspiration in other areas
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Eight months have passed since the original lockdown caused by the COVID-19 pandemic. You’ve faced economic uncertainty and changes in your relationships. Life as “normal” might seem light years in the past. Many of you might even be burned out
EMBRACE TENSION IN A HEALTHY WAY
Everyday life is full of mental and emotional pressure. If this tension causes anxiety, then you might experience strain in your relationships or reduced joy in your work and home life. Instead, you can shift your perspective about this pressure