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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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Freedom is a topic I’ve been obsessed with lately. Freedom is the state of inner alignment that leads to greater physical health and mental clarity. While this is your true nature, it often gets clouded by worry, fear, and the
RESTORATIVE YOGA TO REDUCE HOLIDAY STRESS
The holidays are a festive time of year to celebrate with family and friends. Yet these joyful additions to your already-full schedule can put a strain on your energy levels. This can result in doubting your
THE BEST GIFTS FOR YOGIS IN 2020
Our 2020 holiday gift guide is here to help you find the best gifts for yogis in your life. You’ll find our favorite clothing and gear to enhance your practice. Plus you’ll discover ways to spark inspiration in other areas
3 WAYS TO STAY INPSIRED AS A YOGA TEACHER
Eight months have passed since the original lockdown caused by the COVID-19 pandemic. You’ve faced economic uncertainty and changes in your relationships. Life as “normal” might seem light years in the past. Many of you might even be burned out
EMBRACE TENSION IN A HEALTHY WAY
Everyday life is full of mental and emotional pressure. If this tension causes anxiety, then you might experience strain in your relationships or reduced joy in your work and home life. Instead, you can shift your perspective about this pressure
THE THREE PHASES OF LEARNING
Learning is the pathway to new growth and increased awareness. It opens doors to possibilities, and keeps you excited about life. But what are the three phases of learning? And how do you derive meaning from your education so you
5 YOGA BUSINESS TACTICS FOR GROWTH
2020 is a year full of ongoing changes that require you to be calm in the face of tense situations. One of the best ways to prevent being stuck amidst these challenges is to use simple yoga business tactics. These
YIN YOGA FOR PEOPLE WHO SIT ALL DAY
Long road trips or hours spent in any seated position can leave your body feeling tired and tight. Muscles in the hips get short and weak. Spinal discs compress. Plus you often get stiff in the shoulders and neck, too.
5 MORE BUSINESS BOOKS FOR YOGA TEACHERS
The world of teaching yoga is constantly changing. You might not know exactly how to start a yoga business, nor how to build momentum with the setup you already have in place. That’s why you can read an, or all
