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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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MARKETING STRATEGY BASICS FOR YOGA TEACHERS
Marketing is an often misunderstood term, and thus a very underutilized approach to get more clients and better serve your existing ones. That’s where this blog post comes in! Today, you’ll discover the essential elements of a marketing strategy. Plus,
A YOGI’S SUMMER GUIDE TO LAKE TAHOE
Lake Tahoe is absolutely one of my favorite places in the Sierra Nevada Mountains! It’s where 40 thousand adventurous souls call home and 20 million people come to visit each year. This upswell in recent popularity can make navigating the
YIN YOGA FOR GROUNDING AND PROTECTION
Life is constantly changing, and with change comes the element of uncertainty. The unknown can then trigger self-doubt or a fear of moving forward. This yin yoga sequence for grounding and protection will combat these negative emotions. By stepping on
CREATIVE WAYS TO TEACH YOGA ONLINE
Daily routines have recently been disrupted due to the COVID-19 outbreak. Group yoga classes have ceased and even private lessons have been canceled to the quarantine. To keep your yoga business afloat and to still give your community the support
7 TIPS TO STAY CENTERED AS YOU WORK FROM HOME
As a yoga teacher, you spend many hours face-to-face with your clients on the mat. And it’s incredibly satisfying to witness their positive transformation right before your eyes. But running the behind-the-scenes aspect of your yoga business might not be
YOGA QUOTES FOR INSPIRATION AND CLARITY
What I love most about yoga is that it’s a practice that uses movement and breath to expose the pure light within each of us. As children, we know our Divinity. Yet, we are not often taught, or encouraged, to
PAVING THE WAY IN YOGA EDUCATION
Once you leave a teacher training program, you often find very little formal structure in the actual teaching of yoga to students. Yet a spontaneous and disjointed approach to yoga instruction can make it challenging for many to internalize the
HOW TO SELECT THE PERFECT YOGA RETREAT
Curious students often want to take their practice beyond the studio walls and attend a yoga retreat. The problem is that there’s not a one-size-fits-all experience that will please everyone. So they come to you for advice. Steer them in
RESTORATIVE YOGA FROM COSTA RICA
A yoga retreat is one of the best ways to explore new parts of the world while generating revenue as a yoga teacher. A major plus is that your students enhance their well being while practicing yoga on vacation! It’s
