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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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HOW TO STAY CONNECTED WITH YOGA STUDENTS IN A VIRTUAL WORLD
A common misunderstanding among yoga professionals is that marketing refers only to actions taken to gain new clients. Yet a marketing strategy includes steps to address all types of relationships in your business—potential clients, new clients, and existing clients. In
A 60-MINUTE BEDTIME YIN YOGA SEQUENCE
The quality of your sleep can be greatly affected by the amount of mental and physical stress you experience during the day. You can have trouble falling asleep or difficulty sleeping through the entire night.That’s why this bedtime yin yoga
5 WEBSITE TIPS TO SKYROCKET YOUR SALES
Sales are the main reason you’re able to stay in business. Yet shockingly, many yoga business websites make it incredibly hard for the new student (and existing one) to buy their services. Yes, that’s right! You could be leaving money
OPEN THE HIPS AND EMBRACE FORGIVENESS
The hips are a common region of the body that stores stuck emotion. And in a societal framework that either doesn’t want to address this issue—or expects you to deeply explore such hurts—you can unknowingly amplify that same negative emotion
USE YOGA TO REDUCE STRESS
Stress is a common enemy in physical and mental health. Yet many yoga teachers--and especially your students--don’t fully understand the negative impacts of chronic stress on your well-being. This article gives you a simple definition to understand stress as well
MYTHS OF STARTING A YOGA BUSINESS
Starting a yoga business can seem daunting or downright debilitating. This is because the term ‘business’ is often misunderstood. Plus, when you search online for ways to begin, you find numerous articles about opening a yoga studio (which is really
MARKETING STRATEGY BASICS FOR YOGA TEACHERS
Marketing is an often misunderstood term, and thus a very underutilized approach to get more clients and better serve your existing ones. That’s where this blog post comes in! Today, you’ll discover the essential elements of a marketing strategy. Plus,
A YOGI’S SUMMER GUIDE TO LAKE TAHOE
Lake Tahoe is absolutely one of my favorite places in the Sierra Nevada Mountains! It’s where 40 thousand adventurous souls call home and 20 million people come to visit each year. This upswell in recent popularity can make navigating the
YIN YOGA FOR GROUNDING AND PROTECTION
Life is constantly changing, and with change comes the element of uncertainty. The unknown can then trigger self-doubt or a fear of moving forward. This yin yoga sequence for grounding and protection will combat these negative emotions. By stepping on