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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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CLASS THEME: EMBRACE TRUE FREEDOM
Many humans have the ultimate desire of freedom. You want more abundance to increase your freedom to choose. Or you want more time in which you’re free to use it as you wish. Somehow we know deep down that more
TIPS FOR TEACHING YOGA TO ATHLETES
A well-rounded yoga class can be an excellent cross-training tool for athletes. Yet, do you know how to work with them one-on-one to improve their performance? To address both overused and underused areas of their bodies appropriately? The tips for
A RESTORATIVE SEQUENCE FOR EXTRA SUPPORT
There are times when life can seem fast and crazy and overwhelming. And it can be tempting to push harder and do more yourself in order to keep a sense of control over your future. This restorative yoga sequence is
5 WAYS TO UPLIFT YOUR STUDIO SPACE
The yoga studio is designed to be a safe place for your students to explore their practice. While a room doesn’t have to be fancy, you can design it in a way that inspires your students when on their mat.
7 BENEFITS OF YOGA FOR ATHLETES
Numerous athletes today are doing yoga to gain a competitive edge in their game. Yet, despite the adoption of a yoga practice by many professional athletes and collegiate teams, some athletes are hesitant to give yoga a try. Instead of
HAPPY HIPS FOR A FRESH NEW YEAR
It’s a new year and what better way to ring in the fresh start than with happy hips! This creative flow sequence helps you open the hips. Physically, more prana flows through this region and you’re able to execute the
3 STEPS TO SET AN INTENTION IN YOGA
The beginning of a yoga class lays the foundation for what’s to come, and what better way to do this than invite your students to set an intention. Yet many students don’t fully understand what an intention is. Nor do
FOUR SEASONS OF A YOGA BUSINESS
The online world might convince you it’s necessary to operate your business at full throttle year-round. Quite the contrary is true, however. There are actually four seasons of a yoga business. And when you recognize the traits and pace of
BEST YOGA BLOGS OF 2019
A recent scientific study shows that on any given day, your brain is bombarded with about 34 GB of data. This would easily overload a powerful laptop within a week. You might not shut down entirely, but you feel less
