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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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YOGA QUOTES FOR INSPIRATION AND CLARITY
What I love most about yoga is that it’s a practice that uses movement and breath to expose the pure light within each of us. As children, we know our Divinity. Yet, we are not often taught, or encouraged, to
PAVING THE WAY IN YOGA EDUCATION
Once you leave a teacher training program, you often find very little formal structure in the actual teaching of yoga to students. Yet a spontaneous and disjointed approach to yoga instruction can make it challenging for many to internalize the
HOW TO SELECT THE PERFECT YOGA RETREAT
Curious students often want to take their practice beyond the studio walls and attend a yoga retreat. The problem is that there’s not a one-size-fits-all experience that will please everyone. So they come to you for advice. Steer them in
RESTORATIVE YOGA FROM COSTA RICA
A yoga retreat is one of the best ways to explore new parts of the world while generating revenue as a yoga teacher. A major plus is that your students enhance their well being while practicing yoga on vacation! It’s
CLASS THEME: EMBRACE TRUE FREEDOM
Many humans have the ultimate desire of freedom. You want more abundance to increase your freedom to choose. Or you want more time in which you’re free to use it as you wish. Somehow we know deep down that more
TIPS FOR TEACHING YOGA TO ATHLETES
A well-rounded yoga class can be an excellent cross-training tool for athletes. Yet, do you know how to work with them one-on-one to improve their performance? To address both overused and underused areas of their bodies appropriately? The tips for
A RESTORATIVE SEQUENCE FOR EXTRA SUPPORT
There are times when life can seem fast and crazy and overwhelming. And it can be tempting to push harder and do more yourself in order to keep a sense of control over your future. This restorative yoga sequence is
5 WAYS TO UPLIFT YOUR STUDIO SPACE
The yoga studio is designed to be a safe place for your students to explore their practice. While a room doesn’t have to be fancy, you can design it in a way that inspires your students when on their mat.
7 BENEFITS OF YOGA FOR ATHLETES
Numerous athletes today are doing yoga to gain a competitive edge in their game. Yet, despite the adoption of a yoga practice by many professional athletes and collegiate teams, some athletes are hesitant to give yoga a try. Instead of