SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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TYC SHARES 5 WAYS TO SUPPORT YOUR STAFF
If you want to manage or own a thriving yoga studio, it’s essential to build a strong team of teachers--and keep them motivated to perform at a high level over time. Yet, these leadership skills are not frequently taught in
SIMPLE STEPS TO SOUNDPROOF YOUR YOGA SPACE
At the end of every yoga class, you lead your students into a peaceful savasana. Yet many times nearby road noise or the loud chatter of other students just outside the studio walls can be very distracting. This can be
YIN YOGA FOR INNER ALIGNMENT
Have you had days where your body can’t relax or your mind won’t stop racing? Or have you had a time where you felt entirely overwhelmed by the people or information swarming around you? In moments like these, yin yoga
5 MISTAKES TO AVOID AS A YOGA PROFESSIONAL
The yoga industry is growing at a rapid pace. Unfortunately, there are many common pitfalls made by yoga professionals that prevent their success. This post reveals the 5 biggest mistakes to avoid--and better yet, shows you how to shift your
MEDITATION Q&A WITH TINA CLAY
Starting a formal meditation practice can seem daunting at first. You might be uncertain about where or how to start. Yet, if you already practice yoga, you’re doing a moving meditation. And, in this interview with Tina Clay, a talented
CULTIVATE AN ABUNDANCE MINDSET
As a yoga professional, it is deeply satisfying to observe your students evolve and embrace more of their potential. Yet it can be challenging to hold the space for their growth while you maintain high levels of energy and run
A YOGI’S GUIDE TO SANTA CRUZ, CA
Santa Cruz, California is a vacation destination for many reasons. It has a thriving yoga community, rich surf culture, and adventures galore for both beach and mountain lovers alike. With so many options at your fingertips, it can be hard
FASCIA 101: FUN FACTS FOR YOGA TEACHERS
As a yoga professional, you’re constantly looking for more ways to understand--and serve--the needs of your clients. When you have knowledge about the body, you can discern imbalances in your students with clarity. You can modify postures to keep them
GET GROUNDED HATHA YOGA SEQUENCE
Life today is fast-paced for both yoga teachers and students alike. Full schedules and numerous demands can leave you feeling overwhelmed, rushed, and totally out of balance. To counter this busy-ness, use our get grounded Hatha sequence. It’s a great
