SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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GOOD HABITS LEAD YOU TO MASTERY
Last week we discussed how ongoing learning keeps you on the cutting edge as a yoga professional. Yet it’s really the good habits you embody on a daily basis that internalize your new knowledge. Those good habits form the foundation
YOGA MASTERY STARTS WITH ONGOING LEARNING
Mastery as a yoga professional is established through a commitment to ongoing learning and excellence in the field. Yet in yoga, there is no predetermined course outline or education curriculum to gain such mastery. Instead, you have to create a
SLOW FLOW TO RENEW YOUR ENERGY
Most vinyasa classes today link postures together in a fast-paced sequence. Yet many times you want to teach students to connect more deeply with their body and mind. That’s why a slow flow style class is so appealing! You get
ALLOW YOUR NATURAL TALENTS TO SHINE
In order to thrive in the yoga industry (or any field), it’s essential to know your strengths. It’s from this understanding of your unique interests that your natural talents can shine. You can get energized by your work--not drained from
TYC SHARES 5 WAYS TO SUPPORT YOUR STAFF
If you want to manage or own a thriving yoga studio, it’s essential to build a strong team of teachers--and keep them motivated to perform at a high level over time. Yet, these leadership skills are not frequently taught in
SIMPLE STEPS TO SOUNDPROOF YOUR YOGA SPACE
At the end of every yoga class, you lead your students into a peaceful savasana. Yet many times nearby road noise or the loud chatter of other students just outside the studio walls can be very distracting. This can be
YIN YOGA FOR INNER ALIGNMENT
Have you had days where your body can’t relax or your mind won’t stop racing? Or have you had a time where you felt entirely overwhelmed by the people or information swarming around you? In moments like these, yin yoga
5 MISTAKES TO AVOID AS A YOGA PROFESSIONAL
The yoga industry is growing at a rapid pace. Unfortunately, there are many common pitfalls made by yoga professionals that prevent their success. This post reveals the 5 biggest mistakes to avoid--and better yet, shows you how to shift your
MEDITATION Q&A WITH TINA CLAY
Starting a formal meditation practice can seem daunting at first. You might be uncertain about where or how to start. Yet, if you already practice yoga, you’re doing a moving meditation. And, in this interview with Tina Clay, a talented