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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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THE PERFECT POST-PADDLE YIN YOGA SESSION
SUP is an acronym for Stand Up Paddling, and it’s a peaceful way to enjoy your time on the water. Don’t be fooled, though. This sport requires increased proprioception in the feet, strong back and shoulder muscles, and good balance
ATTRACT NEW CLIENTS WITH A YOGA WEBINAR
One element of a marketing strategy involves a path to gain new clients. This is essential to increase your student base and grow your yoga business. Yet many marketing strategies call for a complicated approach that decreases your energy levels
STAY MOTIVATED AS A YOGA TEACHER THROUGH THE POWER OF FLOW
Teaching yoga can be a fulfilling way to share your gifts as a part-time or full-time venture. Yet the recent change to teaching classes online and uncertainty of the general business climate might have you feeling discouraged or disconnected. That’s
FIND FREEDOM IN THIS WHEEL POSE SEQUENCE
Wheel pose is a challenging yoga asana that requires length in the front of the body while the entire back line is engaged. You need open hips, quads and shoulders to do this posture safely. It also requires courage to
5 STEPS TO GAIN CLARITY IN CHALLENGING TIMES
Clarity is the satisfying experience of knowing who you are and what you want. Yet many times, challenging situations can block the ability to trust yourself. Tough times can cloud your judgment and hinder your intuition. That’s why this 5-step
HOW TO START A YOGA BUSINESS
What steps do you take to start a yoga business? Or how do you grow yours into one that’s both heart-based and profitable? Since such a framework is not taught at yoga teacher training programs, most teachers graduate without a
WHAT IS YOGA?
Yoga is a practice that connects one to their true, spiritual nature. You use asana, pranayama and meditation as the means to increase inner joy and personal freedom. Through such techniques, you tap into your power. And the best part
HOW TO STAY CONNECTED WITH YOGA STUDENTS IN A VIRTUAL WORLD
A common misunderstanding among yoga professionals is that marketing refers only to actions taken to gain new clients. Yet a marketing strategy includes steps to address all types of relationships in your business—potential clients, new clients, and existing clients. In
A 60-MINUTE BEDTIME YIN YOGA SEQUENCE
The quality of your sleep can be greatly affected by the amount of mental and physical stress you experience during the day. You can have trouble falling asleep or difficulty sleeping through the entire night.That’s why this bedtime yin yoga