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Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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HAPPY HIPS FOR A FRESH NEW YEAR
It’s a new year and what better way to ring in the fresh start than with happy hips! This creative flow sequence helps you open the hips. Physically, more prana flows through this region and you’re able to execute the
3 STEPS TO SET AN INTENTION IN YOGA
The beginning of a yoga class lays the foundation for what’s to come, and what better way to do this than invite your students to set an intention. Yet many students don’t fully understand what an intention is. Nor do
FOUR SEASONS OF A YOGA BUSINESS
The online world might convince you it’s necessary to operate your business at full throttle year-round. Quite the contrary is true, however. There are actually four seasons of a yoga business. And when you recognize the traits and pace of
BEST YOGA BLOGS OF 2019
A recent scientific study shows that on any given day, your brain is bombarded with about 34 GB of data. This would easily overload a powerful laptop within a week. You might not shut down entirely, but you feel less
INCREASE ENERGY WITH THIS HOME PRANAYAMA PRACTICE
Prana is the sum of all energy in the universe, and pranayama is the way in which you control, master, and expand that energy. The most common method of doing this in the yoga practice is through a conscious breathing
YIN YOGA TO KEEP CALM THIS HOLIDAY SEASON
The holiday season can be full of fun and folly. Yet the additional demands on your time and energy can leave you frustrated, irritable, and unable to release physical tension in the body. That’s why I developed this yin yoga
THE BEST BOOKS FOR YOGIS
You make the most of your energy and focus when you act from inspiration. That’s why this post is chock-full of fantastic quotes you’ll be excited to share with your students. And it lists the best books for yogis to
CREATE SPACE FOR NEW POSSIBILITIES
As yogis, you have incredible tools to find inner balance. Yet you’re human and life can sometimes seem overwhelming. You can spread yourself too thin and feel you don’t have enough time or energy to accomplish what you want and
SUSTAIN SUCCESS WITH DELIBERATE PRACTICE
Deliberate practice is the third ingredient to mastery as a yoga professional. It’s what removes the feeling of being stuck in your business and unlocks a heightened level of performance. This commitment to small, unrelenting improvement is also what builds