SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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INCREASE ENERGY WITH THIS HOME PRANAYAMA PRACTICE
Prana is the sum of all energy in the universe, and pranayama is the way in which you control, master, and expand that energy. The most common method of doing this in the yoga practice is through a conscious breathing
YIN YOGA TO KEEP CALM THIS HOLIDAY SEASON
The holiday season can be full of fun and folly. Yet the additional demands on your time and energy can leave you frustrated, irritable, and unable to release physical tension in the body. That’s why I developed this yin yoga
THE BEST BOOKS FOR YOGIS
You make the most of your energy and focus when you act from inspiration. That’s why this post is chock-full of fantastic quotes you’ll be excited to share with your students. And it lists the best books for yogis to
CREATE SPACE FOR NEW POSSIBILITIES
As yogis, you have incredible tools to find inner balance. Yet you’re human and life can sometimes seem overwhelming. You can spread yourself too thin and feel you don’t have enough time or energy to accomplish what you want and
SUSTAIN SUCCESS WITH DELIBERATE PRACTICE
Deliberate practice is the third ingredient to mastery as a yoga professional. It’s what removes the feeling of being stuck in your business and unlocks a heightened level of performance. This commitment to small, unrelenting improvement is also what builds
GOOD HABITS LEAD YOU TO MASTERY
Last week we discussed how ongoing learning keeps you on the cutting edge as a yoga professional. Yet it’s really the good habits you embody on a daily basis that internalize your new knowledge. Those good habits form the foundation
YOGA MASTERY STARTS WITH ONGOING LEARNING
Mastery as a yoga professional is established through a commitment to ongoing learning and excellence in the field. Yet in yoga, there is no predetermined course outline or education curriculum to gain such mastery. Instead, you have to create a
SLOW FLOW TO RENEW YOUR ENERGY
Most vinyasa classes today link postures together in a fast-paced sequence. Yet many times you want to teach students to connect more deeply with their body and mind. That’s why a slow flow style class is so appealing! You get
ALLOW YOUR NATURAL TALENTS TO SHINE
In order to thrive in the yoga industry (or any field), it’s essential to know your strengths. It’s from this understanding of your unique interests that your natural talents can shine. You can get energized by your work--not drained from
