SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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5 STEPS TO DESIGN A YOGA WEBSITE
Your website is an extension of you and your brand. It’s a powerful tool to share your message with a broad audience. Yet designing a website can be more challenging than you might expect. There’s the techy lingo and the
MOVE YOUR WAY INTO MEDITATION
The heart of the yogic paradigm is that we, as humans, are part of an infinite, intelligent, and evolving universe. In fact, our true self mirrors that unending field of possibility. You are abundantly creative and you are powerful beyond
10 AGREEMENTS YOU MAKE AS A YOGA PROFESSIONAL
There are many agreements you make as a yoga teacher--some written, some verbal, and many unspoken. When you bring those agreements to light through clear communication, you increase trust with your students. You’ll also increase the level of engagement in
CREATE LOLLIPOP MOMENTS THROUGH ALIGNMENT
In the Toronto TEDx talk by Drew Dudley, he explains that we all have immense power to be leaders everyday through lollipop moments. Dudley defines a lollipop moment as one “where someone said or did something that you feel fundamentally
CARE FOR YOURSELF DURING AN INTENSIVE YOGA TRAINING
An intensive yoga training forms the foundation for becoming a yoga teacher. While various formats of a 200-hour training are available today, an intensive program allows you to solely focus on yoga, bond quickly with like-minded people, and put your
CREATE AN INCLUSIVE ENVIRONMENT AT YOUR TRAINING
Leading a 200-hour intensive yoga teacher training is a great way to offer depth to a student’s yoga practice or guide them on the path of becoming a certified teacher in a short period of time. But how do you
THE GRID: ICEBREAKER GAME FOR YOUR TRAINING
A creative and fun introductory icebreaker game is one of the best ways to create an inclusive environment at your teacher training. It relaxes people from the get-go. It brings laughter and interaction to the group immediately and can relieve
MAXIMIZE GREAT TIMING IN YOUR YOGA BUSINESS
The common phrase that you are “in the right place at the right time” implies that luck, instead of merit, is what most greatly influences your positive experience. But what if you could strategically place yourself at that right time
TOP PRANAYAMA RESOURCES TO DEEPEN YOUR BREATH
Many yoga practitioners and teachers today spend many hours focusing on the perfection of physical asana. While building a strong and flexible body is essential to well-being, the breath is really what supports and guides such a practice. The pranayama
