SHARE YOUR MESSAGE
Do you ever feel overwhelmed or uncertain when phrases such as “branding” and “marketing” enter the conversation? If so, you can replace this tension with confidence and clarity by understanding the basics of these concepts. Essentially, your brand is the promise you make to your clients. Marketing is the messaging you use to share this promise via social media, your website, advertising, and face-to-face interactions. The posts below help you establish a strong set of marketing skills to start growing your yoga business today.
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5 AMAZING BOOKS FOR YOGA BUSINESS
The profession of teaching yoga or running a studio falls under the same business rules as it would take to keep any organization profitable. This includes having enough capital to get your business up and running, creating a strategy to
YOGA FOR ATHLETES: INTERVIEW WITH TIFFANY CRUIKSHANK
Students come to yoga for a wide variety of reasons, and many participate in vigorous outside activities or team sports when off of the mat. Tiffany Cruikshank, founder of Yoga Medicine and former acupuncturist at the Nike headquarters, is no
TAP INTO THE POWER OF SHAKTI
People often ask, “how do I turn my dreams into reality?” One answer would be to understand the power of Shakti. While many of you might be familiar with Shakti as the wife of Shiva in Indian cosmology, Shakti also
PROS AND CONS OF YOGA SEQUENCE BUILDERS
Learning to sequence yoga classes safely and purposefully can require valued time when you are just starting out as a teacher. Yoga sequence builders have been designed to save you time and energy in this process. But are they really
7 TIPS TO SELECT THE BEST YOGA STOCK PHOTOS
Pictures are an effective way to share your message and promote your brand. With yoga continually growing as a mainstream practice, there are countless online images to choose from. Just searching “yoga” on a traditional stock site like istockphoto.com will
5 TEACHING TIPS FROM RIFFS YOGA STUDIO
Traveling is such a great way to expand your perspective and see the world through new eyes. This is especially true when visiting yoga studios outside of your local community. Not only do you get to enjoy simply being a
5 STEPS TO DESIGN A YOGA WEBSITE
Your website is an extension of you and your brand. It’s a powerful tool to share your message with a broad audience. Yet designing a website can be more challenging than you might expect. There’s the techy lingo and the
MOVE YOUR WAY INTO MEDITATION
The heart of the yogic paradigm is that we, as humans, are part of an infinite, intelligent, and evolving universe. In fact, our true self mirrors that unending field of possibility. You are abundantly creative and you are powerful beyond
10 AGREEMENTS YOU MAKE AS A YOGA PROFESSIONAL
There are many agreements you make as a yoga teacher--some written, some verbal, and many unspoken. When you bring those agreements to light through clear communication, you increase trust with your students. You’ll also increase the level of engagement in